Performance Marketing Campaign — D2C Brand
Scaling a sustainable fashion brand to 5X ROAS using Meta and Google Ads.
Client
EcoWear India
Industry
E-commerce
Services Used
Meta Ads, Google Ads, Conversion Tracking
Project Overview
EcoWear is a sustainable D2C fashion brand looking to scale their online sales profitably.
The Challenge
High Customer Acquisition Cost (CAC) on Meta ads was eating into their profit margins.
Our Solution
Deployed a full-funnel strategy. Top of funnel focused on brand story via video ads, while middle and bottom focused on product carousels and dynamic catalog sales.
Results
Reduced CAC by 40% and achieved a sustained Return on Ad Spend (ROAS) of 5X.